The dynamics of basketball are drastically different from that of any other sport. It's an intense, free-flowing game with a massive following and some of the biggest icons in the world. There's a long list of reasons as to why most dual athletes (typically holding higher offers in the non-basketball sport) try to pursue a career on the hardwood. Unfortunately, the landscape is overflowing with individuals who are looking to sell kids on whatever dream fits their narrative. Is it unethical' Of course. But many of these coaches, handlers, or influencing parties simply don't care. It's worth noting the difference between bringing in a player to shine versus just hoarding talent. Given the success and longevity of these respected programs, kids are naturally going to take the 'best available offer.' While these can be huge opportunities, fit and role must be accounted for prior to making the transition. Every player doesn't (and shouldn't) need to follow the same path. 

Understandably, a lot of the premier independent organizations have rebranded or accepted some form of sponsorship to be considered under the guise of a bigger name. Little do these programs realize, the players were going to get recruited either way. Perhaps folks simply forgot what the landscape was like in the recent past, but it was certainly healthier than this new alternative. The players provide value to these teams, not the other way around. Realistically, Zion Williamson (who was more highly regarded than any current prospect) could've played for any program in the entire country'high school or travel ball. Yet, he forms his own SC Supreme squad and remains at Spartanburg Day. Why' Why not just go to a national powerhouse like everyone else' Because, as stated earlier, it's not a requirement for these kids to get seen. Every player doesn't have the chance to be the next Zion, but they do have the ability to control their own decisions. 

Furthermore, folks need to be better at researching…literally anything. Too many individuals with influence are blinding advising these young kids, for better or worse. Sending your kid to play for someone who doesn't have a positive track record, whether as a person or trustworthy source to get players to the appropriate college level, is plainly not smart. It's the same unintelligible logic applied to being the twelfth man on a team with a seven-man rotation. If you gain nothing else from this article, heed the following: it is better to play than not play. Competition level absolutely matters, but what's the point in playing higher competition with no opportunity to actually move the needle' Everyone is different, so choose the path best suits you.