Opportunity has a way of presenting itself at the right time. Phenom Hoops is excited to announce that opportunity by adding Jay Lawson to our staff as Director of Lady Phenom. Although born and raised in North Carolina, he attended Brentwood High School in Tennessee before eventually earning a basketball scholarship to Lipscomb. Following his collegiate career, Lawson shifted towards the training and coaching side of things for TSG Hoops. In addition to operating as a personal trainer and director for the program, he has also accumulated five years of coaching experience at the middle and high school levels.

When asked about his vision for Lady Phenom, Lawson stated, “I’m looking forward to the opportunity to provide exposure and coverage to female athletes to help their goals of playing at the next level.” Between his work ethic and knowledge surrounding the game, he’ll certainly be an asset in the ever-growing industry of girls’ basketball. While Lady Phenom has consistently worked to grow coverage and expand its brand, adding Lawson should make 2025 the biggest year thus far. His dynamic will not only provide greater reach throughout the state, but his insight will add a completely new dimension to the fold. Here are the upcoming travel ball events (featuring both boy’s and girl’s divisions):

Underrated Athletes Showcase- February 15-16 (Rise Indoor Sports)

Phenom Winter Nationals- February 22-23 (Rise Indoor Sports)

Phenom Opening- March 15-16 (Rock Hill Sports and Event Center)

Phenom Virginia Tip-Off- March 15-16 (Henrico Sports and Event Center)

Phenom Lady Rumble- April 12-13 (Rock Hill Sports and Event Center)

Phenom 757 Showcase- April 12-13 (Virginia Beach Sports Center)

Phenom Queen City Showcase- April 18-19 (Rock Hill Sports and Event Center)

Carolina Clash (Partnered with MADE Hoops)- April 18-19 (Rise Indoor Sports)

Phenom 804 Showcase- April 18-19 (Henrico Sports and Event Center)

Phenom Hardwood Classic- April 26-27 (Rise Indoor Sports)

Phenom Memorial Day Classic- May 23-25 (Rock Hill Sports and Event Center)

Phenom Summer Showcase- May 30-June 1 (Rock Hill Sports and Event Center)

PXB Showcase- May 31-June 1 (Rise Indoor Sports)

US Open Championship (East)- June 6-8 (Rise Indoor Sports)

Phenom Champion Showcase- June 14-15 (Rock Hill Sports and Event Center)

PXB Nationals- July 5-6 (Rise Indoor Sports)

Phenom Summer Finale- August 9-10 (Rise Indoor Sports)

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